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Founder & Co-CEO

Terri Long

Founder & Co-CEO

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Terri was in the corporate banking world for seventeen years, first at BMO Harris Bank in Chicago and then with what is now US Bancorp before joining Jeremy Eden in 2000. Terri met Jeremy in the mid-90s when she was the client on the bank’s earnings improvement project that Jeremy led.

Terri quickly realized that she and Jeremy were in lock step about how companies could grow earnings and improve the customer experience. Jeremy and Terri have built that process. Big believers in “two heads are better than one”, they are often asked how it works to be Co-CEOs. Their answer? It works perfectly. Mostly simpatico, occasionally they are the yin to the other’s management yang. Their clients benefit!

Jeremy and Terri co-authored Low-Hanging Fruit, 77 Eye-Opening Ways to Improve Productivity and Profits, published by Wiley Publishing. The book is one of Wiley’s Smash Hits, meaning it is one of its most translated having been translated into eight languages.

Before all this started, Terri earned her B.A. in Finance at the University of Illinois Urbana-Champaign. For fun, Terri likes to cook, read, dance, ride her Peloton, hang with her grown and flown children and last but not least spout Ted Lasso references!

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